How to use the tactic of Dynamic Obsolescence to your advantage, increasing returning customer rates and, in turn, profits. While you may be unfamiliar with the term 'Dynamic Obsolescence,' you are probably somewhat familiar with its uglier cousin, 'Planned Obsolescence.' Planned obsolescence is a strategy some companies use...
Understanding the programmatic ads stack, what each piece does, and the sorts of ads you can buy in the wider adtech universe — Part 1 of a 3-part series. This is a guest post written by Jeromy Sonne, who is a marketer turned to the dark side of building adtech. Jeromy...
Creative is the #1 mechanism behind the performance of your ad account. This is how you make ad creative that converts. Today's edition of The Marketer's Playbook is brought to you by the Psychology of Marketing newsletter. The best marketing is based on science, not assumptions, and in the Psychology...
Younger generations are taking less risks. Why is that, and what impact does this have on consumer behaviour and marketing? Humans are becoming more risk-averse, and generally speaking, this is a good thing. Sure, risk aversion is important in marketing when looking at consumer psychology, but what's most interesting about...
Improving a business' operations often happens in phases depending on the company's scale — probably something along the lines of improving core functionality, refining the user experience, audience expansion, monetary growth, and profitability. The problem, though, is that at some point, once you have your audience figured out and engaged, you...
I know what you're thinking: "If I have to hear about attribution one more time I am going to quit marketing and move deep into the woods and pick up bushcraft". I don't blame you. In fact, I might join. There's no denying that attribution is a hot topic recently...
Meta removes a series of location targeting options, Shopify lays off 20% of its workforce and sells its logistics arm, and AI continues its global takeover. Today's edition of The Marketer's Playbook is brought to you by Engage AI — Engage AI enables LinkedIn power users to write insightful comments, breaking...
Ever wonder how much the big SaaS brands are spending on marketing as a % of revenue? The data is in... Today's edition of The Marketer's Playbook is brought to you by the Shopifreaks Newsletter — Shopifreaks helps you keep up with the latest news, happenings & trends in e-commerce, obtain financial insight...
