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Chase Mohseni

How To Build A Creative Moat For Your Business

How to use data to build better ads, beat your competition, and create a world-class creative system to unlock revenue. This is a guest post written by Chase Mohseni, the Head of Marketing & Growth @ Pencil. He focuses on helping brands find the most value out of their paid marketing efforts...

Jeromy Sonne

Buying Programmatic Ads On The Open Web: Part 1

Understanding the programmatic ads stack, what each piece does, and the sorts of ads you can buy in the wider adtech universe — Part 1 of a 3-part series. This is a guest post written by Jeromy Sonne, who is a marketer turned to the dark side of building adtech. Jeromy...

Cory Dobbin

How To Create High-Performing Ads

Creative is the #1 mechanism behind the performance of your ad account. This is how you make ad creative that converts. Today's edition of The Marketer's Playbook is brought to you by the Psychology of Marketing newsletter. The best marketing is based on science, not assumptions, and in the Psychology...

Cory Dobbin

Using Attribution Windows To Segment Audiences

How To Use Meta's Ad Set-Level Attribution Settings To Adjust Your Audience Segmentation 7-day click, 1-day view. 1-day click, 1-day view. All click, no view. What should you use? It helps to change the framing of this from a reporting question to a targeting question. That sounds weird, I know,...

Cory Dobbin

How Expensive Is Netflix’s New Ad Platform?

Shooting fish in a barrel — The Netflix ad platform experience. You may have recently heard that Netflix is releasing an ad-friendly, lower-priced tier of their subscription, as well as an ad platform for advertisers to run said ads. Netflix is a channel with massive potential for advertisers, with more than...

Cory Dobbin

Attribution Doesn't Matter

I know what you're thinking: "If I have to hear about attribution one more time I am going to quit marketing and move deep into the woods and pick up bushcraft". I don't blame you. In fact, I might join. There's no denying that attribution is a hot topic recently...

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