🗞 ChatGPT Ads Pass $1 Billion, Instagram Cuts the Reach of Unlabeled AI Accounts & YouTube Auto-Labels Undisclosed Brand Deals

OpenAI's ad business hits a $1 billion annual run rate as it expands to more users and markets. Instagram cuts the reach of accounts that post AI content without labeling it. And YouTube starts flagging paid promotions creators didn't disclose.

Drew Schweppe

Sep 8, 2026

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3 min read