🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

Meta shed 20 million daily users and ended a 7-year growth streak. OpenAI just loosened Microsoft's grip and opened up to rivals. And, X is overhauling its entire ad platform to win back the brands that walked away.

Drew Schweppe

May 5, 2026

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3 min read