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Netflix’s $3B ad play and what it means for you
LockSimple

Jul 22, 2025

•

7 min read

Netflix’s $3B ad play and what it means for you

Plus: ChatGPT does your tasks, Meta cracks down, and why “unalive” is everywhere

Drew Schweppe
Drew Schweppe
🗞 Deals, Denials, and a Digital Meltdown
LockSimple

Jul 15, 2025

•

8 min read

🗞 Deals, Denials, and a Digital Meltdown

Retailers rewrite Black Friday, OpenAI and Microsoft clash, and tech misfires shake trust

Drew Schweppe
Drew Schweppe
🗞 Tech Giants Clash Over Talent, Content, and Control
LockSimple

Jul 8, 2025

•

8 min read

🗞 Tech Giants Clash Over Talent, Content, and Control

YouTube cleans house, Meta expands, Trump eyes TikTok

Drew Schweppe
Drew Schweppe
🗞️ AI is Reshaping the Ad Game
LockSimple

Jul 1, 2025

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8 min read

🗞️ AI is Reshaping the Ad Game

ChatGPT flirts with ads, Meta wins in court, YouTube tests AI search, and X rewrites the ad rules. Here’s what’s shifting fast!

Drew Schweppe
Drew Schweppe
🗞 Where the Eyeballs (and Budgets) Are Going Next
LockSimple

Jun 24, 2025

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8 min read

🗞 Where the Eyeballs (and Budgets) Are Going Next

Creators are cashing in, AI is reshaping video, and your ad game just got some major upgrades

Drew Schweppe
Drew Schweppe
🗞 Tech’s Tipping Point
LockSimple

Jun 17, 2025

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9 min read

🗞 Tech’s Tipping Point

From AI lawsuits to ad overload, platforms are pushing limits - and users’ patience.

Drew Schweppe
Drew Schweppe
🗞 TikTok Wants You to Sleep. OpenAI Wants Your Chats
LockSimple

Jun 10, 2025

•

8 min read

🗞 TikTok Wants You to Sleep. OpenAI Wants Your Chats

ChatGPT logs resurface, TikTok sets curfews, job growth slows, and X rethinks the algorithm

Drew Schweppe
Drew Schweppe
🗞 The Future Just Got an Upgrade
LockSimple

Jun 3, 2025

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8 min read

🗞 The Future Just Got an Upgrade

Instagram’s bold shift, Grok’s big leap, and AI’s impact on work.

Drew Schweppe
Drew Schweppe
🗞 Marketing’s Next Era Is Here
LockSimple

May 27, 2025

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8 min read

🗞 Marketing’s Next Era Is Here

New CMO roles, AI-powered search, and creator cash grabs.

Drew Schweppe
Drew Schweppe
🗞 Big Tech’s Next Moves Are Here
LockSimple

May 20, 2025

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9 min read

🗞 Big Tech’s Next Moves Are Here

YouTube eyes your TV, Brussels draws the line, and Google hints at its next obsession

Drew Schweppe
Drew Schweppe
🗞️ Battle for Search and Brand Dominance Intensifies
LockSimple

May 13, 2025

•

9 min read

🗞️ Battle for Search and Brand Dominance Intensifies

Drew Schweppe
Drew Schweppe
🗞️ Meta Declares War On Advertising
LockSimple

May 6, 2025

•

8 min read

🗞️ Meta Declares War On Advertising

Everything you need to know about marketing this week

Drew Schweppe
Drew Schweppe
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