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🗞 Want Attention? The Price Just Went Up
LockSimple

Aug 19, 2025

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8 min read

🗞 Want Attention? The Price Just Went Up

New TikTok policies, Google’s AI dominance, and Reddit’s crackdown all point to the same thing: you’ll work harder for every click

Drew Schweppe
Drew Schweppe
🗞 The Moves That Decide Who Wins 2025
LockSimple

Aug 12, 2025

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7 min read

🗞 The Moves That Decide Who Wins 2025

Instagram tweaks the algorithm, Google boosts AI search, and GPT-5 makes experts obsolete. Here’s what shifts next.

Drew Schweppe
Drew Schweppe
🗞 Your next ad play is hiding on Reddit
LockSimple

Aug 5, 2025

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8 min read

🗞 Your next ad play is hiding on Reddit

See why brands are piling into Reddit, how AI is driving Big Tech’s wins, and what YouTube’s new rules mean for you.

Drew Schweppe
Drew Schweppe
🗞 Marketing in the Age of Algorithm Chaos
LockSimple

Jul 29, 2025

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7 min read

🗞 Marketing in the Age of Algorithm Chaos

AI takes the wheel while bans and backlash threaten the old playbook

Drew Schweppe
Drew Schweppe
Netflix’s $3B ad play and what it means for you
LockSimple

Jul 22, 2025

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7 min read

Netflix’s $3B ad play and what it means for you

Plus: ChatGPT does your tasks, Meta cracks down, and why “unalive” is everywhere

Drew Schweppe
Drew Schweppe
🗞 Deals, Denials, and a Digital Meltdown
LockSimple

Jul 15, 2025

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8 min read

🗞 Deals, Denials, and a Digital Meltdown

Retailers rewrite Black Friday, OpenAI and Microsoft clash, and tech misfires shake trust

Drew Schweppe
Drew Schweppe
🗞 Tech Giants Clash Over Talent, Content, and Control
LockSimple

Jul 8, 2025

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8 min read

🗞 Tech Giants Clash Over Talent, Content, and Control

YouTube cleans house, Meta expands, Trump eyes TikTok

Drew Schweppe
Drew Schweppe
🗞️ AI is Reshaping the Ad Game
LockSimple

Jul 1, 2025

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8 min read

🗞️ AI is Reshaping the Ad Game

ChatGPT flirts with ads, Meta wins in court, YouTube tests AI search, and X rewrites the ad rules. Here’s what’s shifting fast!

Drew Schweppe
Drew Schweppe
🗞 Where the Eyeballs (and Budgets) Are Going Next
LockSimple

Jun 24, 2025

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8 min read

🗞 Where the Eyeballs (and Budgets) Are Going Next

Creators are cashing in, AI is reshaping video, and your ad game just got some major upgrades

Drew Schweppe
Drew Schweppe
🗞 Tech’s Tipping Point
LockSimple

Jun 17, 2025

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9 min read

🗞 Tech’s Tipping Point

From AI lawsuits to ad overload, platforms are pushing limits - and users’ patience.

Drew Schweppe
Drew Schweppe
🗞 TikTok Wants You to Sleep. OpenAI Wants Your Chats
LockSimple

Jun 10, 2025

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8 min read

🗞 TikTok Wants You to Sleep. OpenAI Wants Your Chats

ChatGPT logs resurface, TikTok sets curfews, job growth slows, and X rethinks the algorithm

Drew Schweppe
Drew Schweppe
🗞 The Future Just Got an Upgrade
LockSimple

Jun 3, 2025

•

8 min read

🗞 The Future Just Got an Upgrade

Instagram’s bold shift, Grok’s big leap, and AI’s impact on work.

Drew Schweppe
Drew Schweppe
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