LogoThe Marketer's Playbook
Authors
Login
Subscribe
LogoThe Marketer's Playbook

Archive

🗞 Access Granted, Data Leaked, and Boundaries Blurred
LockSimple

Oct 14, 2025

•

7 min read

🗞 Access Granted, Data Leaked, and Boundaries Blurred

ChatGPT turns into an app hub, TikTok automates creativity, and a massive data breach hits Discord

Drew Schweppe
Drew Schweppe
Platforms are done pretending to be free
LockSimple

Oct 7, 2025

•

7 min read

Platforms are done pretending to be free

Streaming ads, paid memories, and checkout bots prove the open web is closing fast.

Drew Schweppe
Drew Schweppe
🗞 $2.5B fines, 50% profit shares, and new ad wars
LockSimple

Sep 30, 2025

•

7 min read

🗞 $2.5B fines, 50% profit shares, and new ad wars

The week’s biggest power plays, unpacked

Drew Schweppe
Drew Schweppe
🗞 TikTok vs DC, Reddit vs Google, Amazon vs Everyone. Inside the Platform Wars
LockSimple

Sep 23, 2025

•

7 min read

🗞 TikTok vs DC, Reddit vs Google, Amazon vs Everyone. Inside the Platform Wars

This week’s power plays will decide who controls attention (and your ad dollars)

Drew Schweppe
Drew Schweppe
🗞 New Features. Bigger Reach. Less Effort. You In?
LockSimple

Sep 16, 2025

•

7 min read

🗞 New Features. Bigger Reach. Less Effort. You In?

YouTube goes multilingual, Meta sharpens its ad game, and Robinhood joins the social crowd. This week platforms are thinking big and playing smart.

Drew Schweppe
Drew Schweppe
🗞️Streaming Pirates, AI Wars, and Google’s Courtroom Cliffhanger
LockSimple

Sep 9, 2025

•

10 min read

🗞️Streaming Pirates, AI Wars, and Google’s Courtroom Cliffhanger

Drew Schweppe
Drew Schweppe
🗞️From Denim to Dolls: Why Everyone’s Talking About These Brands
LockSimple

Sep 2, 2025

•

9 min read

🗞️From Denim to Dolls: Why Everyone’s Talking About These Brands

Drew Schweppe
Drew Schweppe
🗞️Big Tech on Edge: Meta Pauses, Google Pitches, TikTok Waits
LockSimple

Aug 26, 2025

•

8 min read

🗞️Big Tech on Edge: Meta Pauses, Google Pitches, TikTok Waits

Drew Schweppe
Drew Schweppe
🗞 Want Attention? The Price Just Went Up
LockSimple

Aug 19, 2025

•

8 min read

🗞 Want Attention? The Price Just Went Up

New TikTok policies, Google’s AI dominance, and Reddit’s crackdown all point to the same thing: you’ll work harder for every click

Drew Schweppe
Drew Schweppe
🗞 The Moves That Decide Who Wins 2025
LockSimple

Aug 12, 2025

•

7 min read

🗞 The Moves That Decide Who Wins 2025

Instagram tweaks the algorithm, Google boosts AI search, and GPT-5 makes experts obsolete. Here’s what shifts next.

Drew Schweppe
Drew Schweppe
🗞 Your next ad play is hiding on Reddit
LockSimple

Aug 5, 2025

•

8 min read

🗞 Your next ad play is hiding on Reddit

See why brands are piling into Reddit, how AI is driving Big Tech’s wins, and what YouTube’s new rules mean for you.

Drew Schweppe
Drew Schweppe
🗞 Marketing in the Age of Algorithm Chaos
LockSimple

Jul 29, 2025

•

7 min read

🗞 Marketing in the Age of Algorithm Chaos

AI takes the wheel while bans and backlash threaten the old playbook

Drew Schweppe
Drew Schweppe
Load more
The Marketer's Playbook

The Marketer's Playbook

A weekly round-up of the most important marketing news and strategies. Subscribe today and get a free guide on how to create high-converting ads.


Home

Posts

Authors

© 2026 The Marketer's Playbook.
beehiivPowered by beehiiv