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🗞 $37B Creator Boom Meets a Major Legal Break
LockSimple

Nov 25, 2025

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8 min read

🗞 $37B Creator Boom Meets a Major Legal Break

Spending surges, AI gets throttled, and Meta walks free

Drew Schweppe
Drew Schweppe
🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War
LockSimple

Nov 18, 2025

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8 min read

🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War

Longform creators hit podcasts, Google gets conversational, and Reddit turns ads into games

Drew Schweppe
Drew Schweppe
🗞 The $16B scandal and the 61% search freefall
LockSimple

Nov 11, 2025

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8 min read

🗞 The $16B scandal and the 61% search freefall

Meta’s dirty ad money meets Google’s AI fallout in one chaotic week for Big Tech

Drew Schweppe
Drew Schweppe
🗞 14,000 Layoffs, One Free Design Suite, and a Billion-Dollar Bet on AI
LockSimple

Nov 4, 2025

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8 min read

🗞 14,000 Layoffs, One Free Design Suite, and a Billion-Dollar Bet on AI

Canva goes bold, Amazon gets lean, and Pinterest’s chatbot changes how we shop.

Drew Schweppe
Drew Schweppe
🗞 600,000 Jobs on the Line and AI Still Can’t Search Right
LockSimple

Oct 28, 2025

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8 min read

🗞 600,000 Jobs on the Line and AI Still Can’t Search Right

Automation accelerates while the “smart” tech we built keeps showing its cracks

Drew Schweppe
Drew Schweppe
Shopping by Chat, Blocking the Ads, Banning the Slop
LockSimple

Oct 21, 2025

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7 min read

Shopping by Chat, Blocking the Ads, Banning the Slop

AI enters your cart, Pinterest cleans up the mess, and Google lets you wipe sponsored results off your screen

Drew Schweppe
Drew Schweppe
🗞 Access Granted, Data Leaked, and Boundaries Blurred
LockSimple

Oct 14, 2025

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7 min read

🗞 Access Granted, Data Leaked, and Boundaries Blurred

ChatGPT turns into an app hub, TikTok automates creativity, and a massive data breach hits Discord

Drew Schweppe
Drew Schweppe
Platforms are done pretending to be free
LockSimple

Oct 7, 2025

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7 min read

Platforms are done pretending to be free

Streaming ads, paid memories, and checkout bots prove the open web is closing fast.

Drew Schweppe
Drew Schweppe
🗞 $2.5B fines, 50% profit shares, and new ad wars
LockSimple

Sep 30, 2025

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7 min read

🗞 $2.5B fines, 50% profit shares, and new ad wars

The week’s biggest power plays, unpacked

Drew Schweppe
Drew Schweppe
🗞 TikTok vs DC, Reddit vs Google, Amazon vs Everyone. Inside the Platform Wars
LockSimple

Sep 23, 2025

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7 min read

🗞 TikTok vs DC, Reddit vs Google, Amazon vs Everyone. Inside the Platform Wars

This week’s power plays will decide who controls attention (and your ad dollars)

Drew Schweppe
Drew Schweppe
🗞 New Features. Bigger Reach. Less Effort. You In?
LockSimple

Sep 16, 2025

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7 min read

🗞 New Features. Bigger Reach. Less Effort. You In?

YouTube goes multilingual, Meta sharpens its ad game, and Robinhood joins the social crowd. This week platforms are thinking big and playing smart.

Drew Schweppe
Drew Schweppe
🗞️Streaming Pirates, AI Wars, and Google’s Courtroom Cliffhanger
LockSimple

Sep 9, 2025

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10 min read

🗞️Streaming Pirates, AI Wars, and Google’s Courtroom Cliffhanger

Drew Schweppe
Drew Schweppe
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The Marketer's Playbook

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