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🗞 Users Are Leaving. Jobs Are Gone. The Trial Has Begun.
LockSimple

Feb 3, 2026

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7 min read

🗞 Users Are Leaving. Jobs Are Gone. The Trial Has Begun.

Drew Schweppe
Drew Schweppe
🗞 TikTok Tracks You. YouTube Clones You. X Admits It’s Broken.
LockSimple

Jan 27, 2026

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8 min read

🗞 TikTok Tracks You. YouTube Clones You. X Admits It’s Broken.

From GPS data to AI likeness tools, this week changed how platforms treat users.

Drew Schweppe
Drew Schweppe
🗞 Ads, Lawsuits, and the AI Power Shift
LockSimple

Jan 20, 2026

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7 min read

🗞 Ads, Lawsuits, and the AI Power Shift

Inside OpenAI’s ad plans, publisher lawsuits, and the fight over who controls AI revenue.

Drew Schweppe
Drew Schweppe
🗞 230M Health Questions and the AI Regulation Moment
LockSimple

Jan 13, 2026

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7 min read

🗞 230M Health Questions and the AI Regulation Moment

From wellness chats to app store bans, this week shows how fast AI is moving into regulated territory.

Drew Schweppe
Drew Schweppe
🗞 $15M to Fix Addiction, AI Safety Failures, and the End of the Instagram Aesthetic
LockSimple

Jan 6, 2026

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7 min read

🗞 $15M to Fix Addiction, AI Safety Failures, and the End of the Instagram Aesthetic

From Grok’s safety lapses to Instagram’s shift away from perfection, here’s what changed this week.

Drew Schweppe
Drew Schweppe
🗞 $1T in Ad Spend, Meta's Leaked Documents and Teen Targeting
LockSimple

Dec 31, 2025

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7 min read

🗞 $1T in Ad Spend, Meta's Leaked Documents and Teen Targeting

A breakdown of the data, the documents, and the decisions shaping 2026.

Drew Schweppe
Drew Schweppe
🗞 $14B, Paid Links, and the End of Free Reach
LockSimple

Dec 23, 2025

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7 min read

🗞 $14B, Paid Links, and the End of Free Reach

Platforms are rewriting the rules for 2026

Drew Schweppe
Drew Schweppe
🗞The Algorithm War Escalates
LockSimple

Dec 16, 2025

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7 min read

🗞The Algorithm War Escalates

This is the week platforms, media, and AI openly fought for control.

Drew Schweppe
Drew Schweppe
🗞 Hollywood Up for Sale, Social Feeds Up for Reinvention
LockSimple

Dec 9, 2025

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7 min read

🗞 Hollywood Up for Sale, Social Feeds Up for Reinvention

Netflix buys big, Reddit kills r/popular, and OpenAI hits the gas.

Drew Schweppe
Drew Schweppe
🗞 The Ad War No One Asked For and a Black-Friday Surge
LockSimple

Dec 2, 2025

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7 min read

🗞 The Ad War No One Asked For and a Black-Friday Surge

Are ads coming to ChatGPT? Meta faces heat, and Meta–Google talks reshape the AI chip race

Drew Schweppe
Drew Schweppe
🗞 $37B Creator Boom Meets a Major Legal Break
LockSimple

Nov 25, 2025

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8 min read

🗞 $37B Creator Boom Meets a Major Legal Break

Spending surges, AI gets throttled, and Meta walks free

Drew Schweppe
Drew Schweppe
🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War
LockSimple

Nov 18, 2025

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8 min read

🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War

Longform creators hit podcasts, Google gets conversational, and Reddit turns ads into games

Drew Schweppe
Drew Schweppe
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