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🗞 $15M to Fix Addiction, AI Safety Failures, and the End of the Instagram Aesthetic
LockSimple

Jan 6, 2026

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7 min read

🗞 $15M to Fix Addiction, AI Safety Failures, and the End of the Instagram Aesthetic

From Grok’s safety lapses to Instagram’s shift away from perfection, here’s what changed this week.

Drew Schweppe
Drew Schweppe
🗞 $1T in Ad Spend, Meta's Leaked Documents and Teen Targeting
LockSimple

Dec 31, 2025

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7 min read

🗞 $1T in Ad Spend, Meta's Leaked Documents and Teen Targeting

A breakdown of the data, the documents, and the decisions shaping 2026.

Drew Schweppe
Drew Schweppe
🗞 $14B, Paid Links, and the End of Free Reach
LockSimple

Dec 23, 2025

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7 min read

🗞 $14B, Paid Links, and the End of Free Reach

Platforms are rewriting the rules for 2026

Drew Schweppe
Drew Schweppe
🗞The Algorithm War Escalates
LockSimple

Dec 16, 2025

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7 min read

🗞The Algorithm War Escalates

This is the week platforms, media, and AI openly fought for control.

Drew Schweppe
Drew Schweppe
🗞 Hollywood Up for Sale, Social Feeds Up for Reinvention
LockSimple

Dec 9, 2025

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7 min read

🗞 Hollywood Up for Sale, Social Feeds Up for Reinvention

Netflix buys big, Reddit kills r/popular, and OpenAI hits the gas.

Drew Schweppe
Drew Schweppe
🗞 The Ad War No One Asked For and a Black-Friday Surge
LockSimple

Dec 2, 2025

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7 min read

🗞 The Ad War No One Asked For and a Black-Friday Surge

Are ads coming to ChatGPT? Meta faces heat, and Meta–Google talks reshape the AI chip race

Drew Schweppe
Drew Schweppe
🗞 $37B Creator Boom Meets a Major Legal Break
LockSimple

Nov 25, 2025

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8 min read

🗞 $37B Creator Boom Meets a Major Legal Break

Spending surges, AI gets throttled, and Meta walks free

Drew Schweppe
Drew Schweppe
🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War
LockSimple

Nov 18, 2025

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8 min read

🗞 25 New TikTok Shows, 600M Shoppers, and a Smarter Search War

Longform creators hit podcasts, Google gets conversational, and Reddit turns ads into games

Drew Schweppe
Drew Schweppe
🗞 The $16B scandal and the 61% search freefall
LockSimple

Nov 11, 2025

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8 min read

🗞 The $16B scandal and the 61% search freefall

Meta’s dirty ad money meets Google’s AI fallout in one chaotic week for Big Tech

Drew Schweppe
Drew Schweppe
🗞 14,000 Layoffs, One Free Design Suite, and a Billion-Dollar Bet on AI
LockSimple

Nov 4, 2025

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8 min read

🗞 14,000 Layoffs, One Free Design Suite, and a Billion-Dollar Bet on AI

Canva goes bold, Amazon gets lean, and Pinterest’s chatbot changes how we shop.

Drew Schweppe
Drew Schweppe
🗞 600,000 Jobs on the Line and AI Still Can’t Search Right
LockSimple

Oct 28, 2025

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8 min read

🗞 600,000 Jobs on the Line and AI Still Can’t Search Right

Automation accelerates while the “smart” tech we built keeps showing its cracks

Drew Schweppe
Drew Schweppe
Shopping by Chat, Blocking the Ads, Banning the Slop
LockSimple

Oct 21, 2025

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7 min read

Shopping by Chat, Blocking the Ads, Banning the Slop

AI enters your cart, Pinterest cleans up the mess, and Google lets you wipe sponsored results off your screen

Drew Schweppe
Drew Schweppe
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