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How To Build A Creative Moat For Your Business

Mar 2, 2023

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7 min read

How To Build A Creative Moat For Your Business

Buying Programmatic Ads On The Open Web: Part 1

Feb 16, 2023

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13 min read

Buying Programmatic Ads On The Open Web: Part 1

Understanding the programmatic ads stack, what each piece does, and the sorts of ads you can buy in the wider adtech universe — Part 1 of a 3-part series.

Guide: How To Create High Converting Ads

Feb 12, 2023

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18 min read

Guide: How To Create High Converting Ads

Creative is the #1 mechanism behind the performance of your ad account. This is how you make ad creative that converts.

Survival Strategies for DTC Brands in 2023

Jan 31, 2023

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9 min read

Survival Strategies for DTC Brands in 2023

Can Marketers Do Better?

Jan 23, 2023

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9 min read

Can Marketers Do Better?

Why Are We Taking Less Risks?

Jan 12, 2023

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10 min read

Why Are We Taking Less Risks?

Using Attribution Windows To Segment Audiences

Jan 5, 2023

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5 min read

Using Attribution Windows To Segment Audiences

The Interest Venn Diagram

Dec 15, 2022

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4 min read

The Interest Venn Diagram

How To Discover Hidden Audiences.

How Expensive Is Netflix’s New Ad Platform?

Oct 25, 2022

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14 min read

How Expensive Is Netflix’s New Ad Platform?

Growth Is Killing Your Business

Aug 8, 2022

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13 min read

Growth Is Killing Your Business

Attribution Doesn't Matter

Jul 17, 2022

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10 min read

Attribution Doesn't Matter

Why Are Your Ads So Expensive?

Jun 5, 2022

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6 min read

Why Are Your Ads So Expensive?

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