Archive | The Marketer's Playbook

🗞 Shopify Is Replacing Agencies, Pinterest Lets Users Shop by Their Mood & Instagram Turned Carousels Into Mini Blogs

Shopify decided merchants don't need agencies anymore. They need AI. Pinterest is betting that the future of shopping will be driven by conversation, not search bars. And Instagram just gave creators 20 slides and 20 captions to tell a story.

Drew Schweppe

🗞 Google Lost in Court, TikTok Crashed Amazon's Party & Meta Wants to Track You Everywhere Now

Jun 18, 2026

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4 min read

🗞 Google Lost in Court, TikTok Crashed Amazon's Party & Meta Wants to Track You Everywhere Now

Google's AI answers come with legal consequences. TikTok wants to be a genuine retail threat. And Meta decided they need more data.

Drew Schweppe

🗞 YouTube Crushed Netflix, Meta's AI Got Fooled & Your Next Employee Might Not Be Human

Jun 10, 2026

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4 min read

🗞 YouTube Crushed Netflix, Meta's AI Got Fooled & Your Next Employee Might Not Be Human

YouTube is beating Netflix as a streaming service. Meta's AI help desk got outsmarted. Meta is now telling every business that AI isn't just a tool that your ex-hire changed to, and Meta finally caught on to using AI as an employee.

Drew Schweppe

🗞 ChatGPT Ads Are Different, Meta Puts Up a Paywall & Google Comes Clean

Jun 2, 2026

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4 min read

🗞 ChatGPT Ads Are Different, Meta Puts Up a Paywall & Google Comes Clean

OpenAI just flipped the advertising model on its head. Meta decided free social media had a good run. And Google lacks trust in their AI answers.

Drew Schweppe

🗞 Google Continues its Farewell to 10 Blue Links, Meta Copied Reddit & Zuckerberg Is Getting Paranoid Again

May 26, 2026

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4 min read

🗞 Google Continues its Farewell to 10 Blue Links, Meta Copied Reddit & Zuckerberg Is Getting Paranoid Again

Google just decided blue links are over. Meta looked at Reddit, shrugged, and built the same thing. And Zuckerberg is once again telling his team that comfort is the enemy.

Drew Schweppe

🗞 YouTube Declared War on TV, LinkedIn Is Laying Off & TikTok Wants You to Pay for Silence

May 19, 2026

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4 min read

🗞 YouTube Declared War on TV, LinkedIn Is Laying Off & TikTok Wants You to Pay for Silence

YouTube brought Lady Gaga to Brandcast just to remind everyone it's the new TV. LinkedIn is cutting 5% of its staff as the tech layoff wave keeps rolling. And TikTok just launched a paid tier so you can buy your way out of ads.

Drew Schweppe

🗞 ChatGPT Opens to Advertisers, Instagram Gets an AI Shopping Agent & AI Is About to Change How You Shop Forever

May 12, 2026

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4 min read

🗞 ChatGPT Opens to Advertisers, Instagram Gets an AI Shopping Agent & AI Is About to Change How You Shop Forever

ChatGPT is open for ad business. Meta is building Instagram's answer to TikTok Shop. And the way you shop online is about to change.

Drew Schweppe

🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

May 5, 2026

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3 min read

🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

Meta shed 20 million daily users and ended a 7-year growth streak. OpenAI just loosened Microsoft's grip and opened up to rivals. And, X is overhauling its entire ad platform to win back the brands that walked away.

Drew Schweppe

🗞 GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again

Apr 28, 2026

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4 min read

🗞 GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again

OpenAI launches GPT-5.5 with stronger coding and agentic capabilities, YouTube partners with SiriusXM to sell audio-first ads, and Instagram debuts Instants, a disappearing photo app that looks very familiar.

Drew Schweppe

🗞 Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream

Apr 21, 2026

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4 min read

🗞 Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream

Meta is cutting 8,000 jobs and calling it progress. Amazon sellers have had enough and are hitting back where it hurts. And Netflix is turning ads into its next big revenue engine.

Drew Schweppe

🗞 AI Panic, Smarter TVs & X's War on Copycats

Apr 14, 2026

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9 min read

🗞 AI Panic, Smarter TVs & X's War on Copycats

Everyone's looking at AI the wrong way. YouTube is reinventing how we watch TV. And X just declared war on anyone who built a following by reposting other people's work.

Drew Schweppe

🗞 War Fears, VIP Paywalls & Reddit's Quiet Funeral

Apr 7, 2026

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8 min read

🗞 War Fears, VIP Paywalls & Reddit's Quiet Funeral

Economic uncertainty freezes ad budgets, Instagram mildly changes monetization strategy, Reddit says goodbye to long-time thread.

Drew Schweppe