Archive | The Marketer's Playbook

🗞 ChatGPT Opens to Advertisers, Instagram Gets an AI Shopping Agent & AI Is About to Change How You Shop Forever

ChatGPT is open for ad business. Meta is building Instagram's answer to TikTok Shop. And the way you shop online is about to change.

Drew Schweppe

🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

May 5, 2026

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3 min read

🗞 Meta Lost Users for the First Time Ever, OpenAI Dumped Microsoft & X Wants Advertisers Back

Meta shed 20 million daily users and ended a 7-year growth streak. OpenAI just loosened Microsoft's grip and opened up to rivals. And, X is overhauling its entire ad platform to win back the brands that walked away.

Drew Schweppe

🗞 GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again

Apr 28, 2026

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4 min read

🗞 GPT-5.5 Dropped, YouTube Is Going Audio & Instagram Is Copying Its Homework Again

OpenAI launches GPT-5.5 with stronger coding and agentic capabilities, YouTube partners with SiriusXM to sell audio-first ads, and Instagram debuts Instants, a disappearing photo app that looks very familiar.

Drew Schweppe

🗞 Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream

Apr 21, 2026

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4 min read

🗞 Meta Bets Big on AI, Amazon Sellers Push Back & Netflix Eyes Its Next Revenue Stream

Meta is cutting 8,000 jobs and calling it progress. Amazon sellers have had enough and are hitting back where it hurts. And Netflix is turning ads into its next big revenue engine.

Drew Schweppe

🗞 AI Panic, Smarter TVs & X's War on Copycats

Apr 14, 2026

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9 min read

🗞 AI Panic, Smarter TVs & X's War on Copycats

Everyone's looking at AI the wrong way. YouTube is reinventing how we watch TV. And X just declared war on anyone who built a following by reposting other people's work.

Drew Schweppe